KPI of a beauty salon manager: Money. Clients. Staff. || 25 March 2021 || IEC
III International Forum WOW beauty FORUM: KPI of a beauty salon manager: Money. Customers. Personnel.
⛳️ March 25, 2021 from 10:00 to 18:00, as part of the 21st Congress of the beauty industry PRO BEAUTY EXPO.
🌐 Offline + Online!
You will learn:
• How to build a personal brand of the head of a beauty salon?
• How to recruit staff and create a reliable team?
• How to keep valuable employees without an additional budget?
• How to work with lost customers and learn to resolve conflicts?
• How to make money in the beauty business without masters?
🎤 The moderator of the forum is Vladislav Vavilov.
🎯 Forum program:
✅ Konstantin Galyuk:
Personal brand is a universal tool for business development.
What is a personal brand and what are its components?
Opportunities and risks of building a personal brand.
What are the main tools you should use in beauty salons?
Analysis of real cases of personal brand development of an employee and a manager.
✅ Oksana Palagecha:
Secrets of recruitment and life hacks in recruiting the future.
How will the labor market change in the beauty business?
Where to look for masters? Tools and chips that most companies do not use.
How to choose staff when there is no one to choose from?
TOP-10 reasons for feedback from weak candidates.
HR without a budget - templates for ready-made solutions for quickly closing vacancies.
✅ Tatiana Pashkina:
Non-financial motivation of staff. How to keep the staff with the heart, not money?
How can you keep people besides salaries? New tools to motivate employees.
How to understand your employees and speak to them in one language?
How to turn a normal team into a productive and proactive team?
How not to turn non-financial motivation into "incomprehensible wrappers"?
✅ Mykola Bogdan:
How to choose your client in 2021?
Desires and needs of clients - what is the difference and where is the mistake in the offers of beauty salons?
Loyalty - how to get feedback from the customer and what to look for?
Portrait of a client of the future - forget about: middle-aged man / woman, income level from ...
How to become the best salon for your client?
✅ Nina Savitska:
How to work with negative customer feedback?
Negative feedback: where is it from? Or the psychology of a dissatisfied customer.
How to "understand and forgive" a dissatisfied customer?
How to turn a negative response into your growth zone?
Algorithm of action with a negative client.
Dialogue script as a gift!
✅ Elena Nikolaychuk:
System business in the beauty industry - myth or reality?
What is a system and what does it consist of?
Do you need a system in a small business? If we build, then why?
How not to create a "system for the sake of the system"?
And where is the place for creativity and creativity? Myths that prevent building a profitable business.
✅ Tatiana Wojciechowska:
Foresight is a strategy for business.
Analysis of trends and developments in conditions of economic chaos.
How, knowing the forecasts, to create a strategy for your business?
Tactics to achieve the result - step by step instructions for the leader.
✅ Pavlo Hrynyshyn:
Mathematics for experienced and those who aspire to become them.
KPI analytics: turnover, profit, dynamics of proportions. Where is the money after all?
How to properly analyze the ratio of key proportions from year to year?
Budgeting and planning in the beauty business in times of turbulence.
STOP points in business or how not to turn your business into charity?
✅ Nikita Polyak:
Online tools for attracting and working with clients.
How to help customers find your salon online?
How to understand what customers are looking for and what they expect to see?
How to get closer to a potential customer with the help of online maps and aggregators?
How do online reviews affect customer engagement?
Customer return and retention tools - how to get the most out of your existing database?
How to sell a service fast? Ways to attract customers and work with situational demand.
✅ Oleg Moskalyonov:
How do social networks kill your beauty business and why is it time to give them up?
For most salons and clinics, marketing ends with beautiful photos on social media. What does this lead to and what to do?
How to do marketing in the salon, if there is no marketer?
From price to product portfolio. Three simple steps.
✅ Sergey Burakov:
Change or die. Anti-trends in the salon business.
How to stop looking for unique products? Or why they do not exist.
How to start your retail?
Online store as a channel to attract customers.
How to earn without masters?
💳 The cost of participation in the days of the exhibition - 2750 UAH.
There are special prices for early booking:
• until January 31 - UAH 1,250.
• from February 1 to February 28 - UAH 1,600.
• from March 1 to March 14 - UAH 1,950.
• from March 15 to March 23 - UAH 2,400.
The price includes:
▪️ participation in the event;
▪️ handouts in printed and electronic form;
▪️ notebook, pen;
▪️ free access to the exhibition by the badge of the forum participant;
▪️ certificate of training within the framework of the International Congress of the Beauty Industry.
💼 Organizer: Center for selection and training of personnel for the beauty industry Beauty HR center.
Director: Oksana Palagecha, tel. +380974828878, +380932981828
🌐 In the framework of 21 congresses